Platform guides · Updated
Instagram Reels editing guide
Short answer
Instagram Reels are vertical 9:16 videos, commonly made at 1080 by 1920 pixels. Open with a clear hook, caption speech, keep text clear of interface buttons and leave a clean ending. Length limits and recommendations change, so check Instagram's current help page. Bold, Glass, Explainer and Layers all export vertical.
What are the stable specs?
| Item | Guidance |
|---|---|
| Aspect ratio | 9:16 vertical |
| Common size | 1080 × 1920 |
| Container and codec | MP4, H.264, AAC audio |
| Captions | Burn in or add in-app; keep clear of overlays |
Instagram changes its limits and layouts, so this page states only specs that stay stable. Confirm current limits on Instagram's own help pages. Reviewed 14 Nov 2026.
How should you edit a Reel?
- Say the point in the first line
- Cut pauses and filler
- Caption every word of speech
- Change something visual every few seconds
- End cleanly without a long sign-off
Which skill fits which Reel?
Bold for 10-second hooks, Glass for premium teasers, Explainer for lesson clips. See Reels strategy for coaches and export settings.
Frequently asked questions
What size should a Reel be?
The common size is 1080 by 1920 pixels in 9:16, a standard vertical format.
How long can a Reel be?
Limits have changed over time, so check Instagram's current help page.
Where should captions go?
Toward the middle, clear of the bottom and right edges where interface elements sit.
Can I reuse my Reel elsewhere?
Yes, export a clean master without watermarks and adapt captions per platform.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
Glass
A premium 10-second reel: a glass ribbon behind you, frosted cards and glass scenes cut in.
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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Instagram Reels strategy for coaches and consultants
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