Short-form growth · Updated
How to analyze short video performance
Short answer
Review short video performance by comparing each video with your own average on retention, shares, saves and follows. Group videos by topic and hook type, find patterns and repeat what works. Change one thing per test. Avoid copying benchmarks from other accounts; they are not your audience.
What should you look at?
- Retention curve: where people drop off
- Shares and saves: signs the idea was useful
- Follows from the video
- Traffic source or audience type if shown
How do you run a review?
- Pick the last ten videos.
- Tag each by topic, hook type and length.
- Sort by your main metric.
- Note patterns, not one-offs.
- Choose one change to test next week.
How do you test an edit change?
Make two versions of the same idea with different styles, such as a plain cut and a Bold edit, and compare results over several posts.
Frequently asked questions
Which metric matters most?
It depends on your goal. Retention and shares often matter for reach.
How many videos before I judge?
Use a batch, not a single video.
Do I need a spreadsheet?
A simple tag list works.
Should I copy a competitor's results?
Use them as ideas, not benchmarks.
How often should I review?
Review weekly or every two weeks, using a batch of videos rather than a single post so you see patterns, not noise.
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