Short-form growth · Updated
How to find your niche for short videos
Short answer
Find a niche where three things overlap: what you know well, what people ask about and what you can talk about for months. Test it with ten videos and watch which questions and topics get a response. A niche can be narrow at first and widen as you learn what your audience wants.
What is the exercise?
- List ten topics you know.
- List questions people ask you.
- Mark overlaps.
- Pick one to test for ten videos.
- Review and adjust.
How do you know it works?
Repeat viewers, follow-up questions and comments on a theme are better signs than one big spike.
How does format help?
A consistent look, such as Explainer for teaching, makes a niche recognisable.
Frequently asked questions
Should my niche be narrow?
Start narrow, widen later.
Can I have two niches?
Better to focus first.
What if I get bored?
Pick a topic with depth.
How long should I test?
Test a niche for around ten videos, then review which topics and questions got a response before deciding to keep or adjust.
Do I need credentials?
Not always, but do not make false claims.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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