Short-form growth · Updated
How to use on-screen text in short videos
Short answer
On-screen text works when it adds clarity: a title that states the topic, a key word that stresses a point or a label for a number. Keep it short, high contrast and on screen long enough to read, and place it clear of platform buttons. Do not repeat the captions line for line.
What jobs can text do?
| Job | Example |
|---|---|
| Title | A line above your head naming the topic |
| Key word | One large word behind you on the point |
| Label | A number or name on screen |
| Caption | Word-by-word subtitles for speech |
How do you keep it readable?
Use large, high-contrast type, give each text a second or more, and avoid crowding your face. Explainer puts a title above your head and captions under your chin, and Layers places a big word behind you.
What should you avoid?
Walls of text, tiny fonts and text over busy backgrounds.
Frequently asked questions
How long should text stay on screen?
Long enough to read twice.
Where should it go?
Away from platform buttons.
Should I use emojis?
Sparingly and only if they fit.
Is a title needed?
Helpful for teaching clips.
Can text replace captions?
They do different jobs.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
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