Short-form growth · Updated
How to write a short-form video script
Short answer
Write a short script by choosing one idea, drafting a hook, adding up to three supporting beats and ending with one line. Keep sentences spoken, not written, and count words against your target length. At 150 words a minute, a 30 second video holds about 75 words.
What is the structure?
- Idea: one sentence the viewer should take away.
- Hook: the opening line that promises it.
- Beats: up to three points, each a sentence or two.
- Close: a result, a next step or a loop back to the hook.
How do you make it sound natural?
Write in short sentences, read aloud and cut anything you would not say to a friend. Film from bullet points once you know the beats. Check length with the speaking time calculator.
How does a lesson clip differ?
Teaching clips benefit from visible structure. Explainer adds header cards and key points as you make them, so you can script around those beats.
Frequently asked questions
Should I read from a script on camera?
Use bullets or a teleprompter if it helps, but keep delivery natural.
How long should a script be?
As long as the video length allows at your speaking speed.
Do I need a hook in every video?
Yes. Every video benefits from an opening that gives a reason to keep watching, even a simple one.
Can AI write my script?
It can help draft, but edit so it sounds like you.
How do I end a script?
With one clear action or takeaway.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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