For creators · Updated 14 Nov 2026

How to pitch brand deals as a small creator

Short answer

To pitch brands, lead with a specific idea for their product, show who your audience is and share real results from past work. Keep the email short, state deliverables and a simple price range, and follow up politely once. Avoid mass emails and exaggerated numbers.

What goes in a pitch?

One line about who you are and who watches.
A specific idea for their product.
Proof: a past result or relevant sample.
Deliverables and timing.
A clear next step.

What samples help?

A short, polished sample shows quality. A 10-second reel from Bold or Glass made for their product is a strong attachment.

What should you avoid?

Inflated numbers, copy-paste emails and unclear pricing.

Frequently asked questions

How big does my audience need to be?

There is no fixed size. A small, relevant audience can matter more than a large unrelated one.

Should I list my price?

Many creators share a range or rate card, depending on scope and usage.

How many times should I follow up?

Once or twice, politely, then move on.

Should I disclose paid work?

Yes, platform and advertising rules require clear disclosure.

Skills mentioned on this page

Bold
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Glass
A premium 10-second reel: a glass ribbon behind you, frosted cards and glass scenes cut in.
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