How-to guides · Updated
How to choose a caption style for your brand
Short answer
Choose caption style by readability first and brand second: high contrast, a clear font, one short line at a time and consistent position. Add a single accent colour for the key word. Animation should help the eye follow speech, not distract from it. Keep the same style across videos.
What should you decide?
| Choice | Guideline |
|---|---|
| Font | Bold, simple, legible at phone size |
| Colour | High contrast; one accent for key words |
| Position | Consistent, clear of overlays |
| Animation | Word-by-word if it aids reading |
| Background | A plate or pill if the video is busy |
Which look suits which content?
Explainer uses gold key words on a dark pill for teaching; Bold pops words with a highlight for punchy hooks.
How do you stay consistent?
Pick one style for a series and reuse it. Consistency builds recognition.
Frequently asked questions
What font is best for captions?
A bold, simple sans serif at a readable size.
How many colours should I use?
One base and one accent.
Should captions animate?
If it helps reading.
Where should they sit?
Consistent and clear of buttons.
Can I change a skill's colours?
The licence lets you adjust for your own use.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
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