Glossary · Updated
What is hook (video)?
Short answer
A hook is the opening line or image of a video that gives viewers a reason to keep watching. It names the topic, promises a payoff or creates curiosity, and it arrives in the first seconds. A strong hook is specific, honest and matches the content that follows.
How is hook (video) used in editing?
Common types are claims, questions, numbers and visible problems. See how to write a hook.
What mistakes do people make?
- Starting with a greeting
- Promising what the video does not deliver
- Being vague
How does the edit help?
Bold puts giant words behind you on key words so the hook is readable instantly.
Frequently asked questions
How long is a hook?
One or two sentences.
Can the hook be visual?
Yes. A hook can be a striking image or action on screen, or a line of text, as well as something you say.
Is clickbait a hook?
Misleading hooks hurt trust.
How do I test a hook?
Record two or three versions with different openings, post them close in time and compare how many viewers stay past the start.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
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How to write a hook for the first 3 seconds
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