Short-form growth · Updated
How to write a hook for the first 3 seconds
Short answer
A hook is the first line or image that gives a viewer a reason to keep watching. Open with a specific claim, a question, a surprising number or a visible problem, and cut anything that delays the point. Write five versions, say them aloud and keep the one that sounds most useful.
What are common hook types?
| Type | Example pattern |
|---|---|
| Claim | "Most people edit this wrong." |
| Question | "Why does your video lose people at second four?" |
| Number | "Three cuts that fix a slow intro." |
| Problem | "You are talking but nobody stays." |
| Result first | Show the outcome, then explain how |
| Contrast | "Everyone does X. Do Y instead." |
How do you test a hook?
Write several, say each in one breath and ask whether a stranger would know what they get. Then post variants and compare how many people stay past the opening seconds in your own analytics. Do not copy someone else's numbers; your audience is your sample.
How does the edit support the hook?
Large on-screen words in the first second help sound-off viewers. Bold slams the key word behind you and pops captions in word by word, so the hook is readable immediately.
What kills a hook?
- A greeting before the point
- A logo or intro animation
- Vague promises
- Talking about yourself before the viewer's problem
Frequently asked questions
How long is a hook?
Often the first sentence or two. Keep it as short as the idea allows.
Should the hook match the video?
Yes. A misleading hook loses trust and viewers.
Do I need on-screen text in the hook?
It helps for sound-off viewing.
Can I reuse a hook format?
Yes. Reuse the pattern with a new topic.
How many hooks should I write per video?
Five, then pick the strongest.
Skills mentioned on this page
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