UGC · Updated
How to brief UGC creators
Short answer
A good UGC brief fits on one page: the goal, the audience, three key points, what to show, what to avoid, format, length, deadline and usage rights. Give an example video, not just words. Clear briefs reduce revisions and keep the content feeling natural rather than scripted.
What goes in the brief?
- Goal: awareness, sales or testing hooks
- Audience and one-sentence product pitch
- Three key points maximum
- Do's and don'ts, including claims you cannot make
- Format, length and deadline
- Usage: where and how long
Why share examples?
An example shows tone and pace faster than a paragraph. Link two or three videos you like and say what you like about each.
How do you keep edits consistent?
If you edit in-house, run all clips through one template or skill, such as Layers, so the final set looks like a series, and tell creators whether they should deliver raw clips or finished edits.
Frequently asked questions
How long should a brief be?
A brief should fit on one page, with the goal, key points, do's and don'ts, format and usage rights.
Should I script it?
Give key points and let the creator use their own words.
How many revisions should I allow?
One or two, stated up front.
Should I pay for revisions?
Agree this in advance.
What if the creator misses a claim rule?
Tell them before filming which claims are not allowed.
Skills mentioned on this page
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
All 4 skills for ₹999 · one-time, no subscription, no account needed
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