UGC · Updated
UGC usage rights and licensing basics
Short answer
Usage rights say where, for how long and in which channels a brand may use a UGC video, such as organic social, paid ads or a website. Agree them in writing before filming. This is general information, not legal advice, and rules differ by country, so check with a professional for important contracts.
What should the agreement cover?
- Channels: organic, paid ads, website, email
- Term: how long the brand may use it
- Territory: where it may run
- Exclusivity: whether the creator can work with competitors
- Edits: whether the brand may change the video
Why does this matter?
Without clear terms, each side may assume something different. Longer or broader rights usually justify a higher fee. Keep a copy of the agreement with the project files. If you deliver edited clips, a consistent Layers edit makes the agreed version easy to identify.
What about your own skills and templates?
Editing tools have their own licences. For instance, the SkilledCut licence lets you use videos you make for anything, including client work, but not hand over the skill files.
Frequently asked questions
Is this legal advice?
No. It is general information.
Can a brand run a UGC video as an ad?
Only if the agreement allows it.
Who owns the video?
Depends on the agreement. Make it explicit.
Can I reuse a video in my portfolio?
Ask, and include it in the agreement.
What if the term ends?
The brand should stop using it unless extended.
Skills mentioned on this page
Layers
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