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How-to guides · Updated

How to keep a consistent brand across videos

Short answer

Consistent video branding comes from repeating a few choices: one caption style, one colour accent, a recognisable opening and the same sound. Document those choices in a one-page checklist and apply them to every video. Using the same editing skill each time keeps the look fixed without manual work.

What should be consistent?

  • Caption style and colour
  • Opening line or visual
  • Framing and background
  • Sound or music approach
  • Length range

How do you apply it?

Choose one skill per series. Glass always gives the same ribbon and cards, and Layers the same big-word look. The licence lets you adjust colours or wording for your own use.

How do you review it?

Place ten videos side by side and check they look like one account.

Frequently asked questions

Do I need a brand guide?

A one-page checklist is enough.

Can I change the look over time?

Yes, but change it deliberately, such as for a new season, so viewers still recognise your videos when they evolve.

Should every video look identical?

Recognisably similar.

How do I brief an editor?

Share the checklist and examples.

Can a skill be recoloured?

For your own use, yes.

Skills mentioned on this page

  • Glass

    A premium 10-second reel: a glass ribbon behind you, frosted cards and glass scenes cut in.

  • Layers

    A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.

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