How-to guides · Updated
Pre-post checklist for short videos
Short answer
Before posting, check the first two seconds, caption accuracy, audio clarity, safe zones, brand look, music rights, claims, file format and your post caption. A repeatable checklist catches the mistakes that are hardest to fix after publishing. Watch the video once on a phone with sound off and once with sound on.
What is on the list?
- The first two seconds make the point
- Captions are accurate
- Audio is clear and not clipped
- Text is clear of platform buttons
- Brand look is consistent
- Music and footage are licensed
- Claims are true and allowed
- File format and length are correct
- Post caption and tags are written
Why watch twice?
Muted viewing tests captions and visuals; sound-on tests audio and pace. Use stills from a skill such as Explainer to catch caption errors before you render.
What should you save?
Keep the final file and a note of what you posted and when.
Frequently asked questions
How long should the check take?
A full check takes a few minutes once you have a checklist, and it is much cheaper than fixing a mistake after posting.
What is the most common error?
Caption typos are the most common error, especially names and brand terms, so always read the captions once before posting.
Should someone else review?
If possible, yes. A fresh pair of eyes catches mistakes you have stopped noticing, such as a wrong word in a caption.
Do I check each platform?
Yes for formats and safe zones. Each platform has its own limits and overlays, so check the rules for each place you post.
Can I automate checks?
Partly. Some checks, such as file format, can be scripted, but judging the hook and caption accuracy still needs a person.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
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