How-to guides · Updated
How to make a before-and-after video
Short answer
A good before-and-after keeps the same framing and lighting, labels each state and shows a real result. Film the before clip first, repeat the exact setup for the after, and keep the video short. Never exaggerate or stage results. Layers can produce before-and-after videos from your footage.
How do you plan it?
- Film the before with a fixed camera position.
- Note the framing and light.
- Film the after in the same setup.
- Cut them together with clear labels.
- Say what changed in one sentence.
How does Layers help?
Layers is described as making promos and before-and-after videos, with cards and labels on the key points.
What are the cautions?
Show honest results and follow platform rules on health, finance and results claims.
Frequently asked questions
What makes it convincing?
Same setup and an honest result.
How long should it be?
Keep it short, long enough to show the change clearly in both states and no longer, so viewers stay to the result.
Do I need labels?
Yes. Clear labels for before and after prevent confusion and make the change obvious even with the sound off.
Can I do this for services?
Yes, if you have permission.
What if results vary?
Say so honestly. Note that results vary, avoid implying guarantees and follow platform rules on results claims.
Skills mentioned on this page
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
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