How-to guides · Updated
How to make a product demo video
Short answer
A product demo should state the problem, show the product solving it and give one next step. Keep it short, show real use, narrate clearly and use captions for muted viewing. Combine a talking intro with screen or product footage in your editor, because skills only edit the person speaking.
What is the structure?
- The problem in one sentence.
- The product in action.
- One proof point.
- One next step.
How do skills fit?
Use Layers or Explainer for the presenter segments and add screen recordings in your editor.
What mistakes to avoid?
Feature tours with no story and long intros.
Frequently asked questions
How long should a demo be?
As short as the story allows.
Should I show my face?
Showing your face adds trust and personality, but a voiceover with screen footage also works if you prefer not to be on camera.
Do I need captions?
Yes. Many viewers watch without sound, so captions make the demo understandable and keep people watching.
Where do I put the CTA?
Put it at the end, after the demo has shown the product solving the problem, and ask for one clear next step.
Can I edit screens with a skill?
No. SkilledCut skills edit a person talking to camera, so edit screen recordings in a standard editor and combine them afterwards.
Skills mentioned on this page
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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