Social media · Updated
LinkedIn video strategy for founders and experts
Short answer
On LinkedIn, founder and expert video works best as clear, useful points in your own voice: a lesson learned, a decision explained or an answer to a customer question. Test vertical and widescreen, keep captions on, and aim for conversation, not applause. Check LinkedIn's current video limits yourself.
What topics work?
- A decision and the reasoning behind it
- A mistake and what you changed
- A customer question answered
- A behind-the-scenes look at building
Which format should you use?
Test vertical and widescreen. Layers supports 9:16 and 16:9, so one skill covers both. Add captions, since many people watch without sound. See the LinkedIn video guide.
What should you avoid?
Self-promotion without value and unverified claims.
Frequently asked questions
How long should a LinkedIn video be?
Short enough to deliver one idea. Check LinkedIn's current limits, which change.
Should I post vertical or widescreen?
Test both and see which gets more completion from your audience.
Do captions matter on LinkedIn?
Yes, because many people watch at work with the sound off.
How often should I post video?
A rhythm you can keep, such as weekly, beats bursts.
Skills mentioned on this page
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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