Social media · Updated
How to plan a social media content calendar for video
Short answer
A social video calendar lists the date, platform, pillar, format, owner and status of each post. Plan themes monthly, scripts weekly and keep spare ideas for gaps. Build in a review each month to drop what underperforms, and leave room for timely topics so the plan does not become rigid.
What does it include?
- Date and platform
- Content pillar
- Format and length
- Owner and deadline
- Status: scripted, filmed, edited, posted
How do you keep production steady?
Batch filming and editing with one style, such as Explainer for lessons and Glass for announcements. See the short-form calendar guide.
How do you stay flexible?
Leave one flexible slot per week and review monthly.
Frequently asked questions
How far ahead should I plan?
A month in outline and a week in detail is a workable balance.
What tool do I need?
A spreadsheet is enough to start.
Who should own the calendar?
One person, so deadlines and changes are clear.
What if a post flops?
Review the batch, learn and adjust, rather than reworking the entire plan.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Glass
A premium 10-second reel: a glass ribbon behind you, frosted cards and glass scenes cut in.
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