Social media · Updated
Social media video strategy for a small business
Short answer
A small-business video strategy needs a goal, an audience, three repeatable content types and a rhythm you can sustain. Common types are teaching, proof and behind the scenes. Pick one or two platforms, batch the work, measure what moves your goal and drop what does not.
What are the steps?
- Choose one goal: awareness, leads or sales.
- Define the customer and their top questions.
- Pick three content types.
- Set a weekly rhythm you can keep.
- Review monthly and adjust.
Which content types work?
How do you measure?
Track the one metric tied to your goal, such as enquiries, and note which topics lead to it.
Frequently asked questions
How many platforms should a small business use?
Start with one or two where your customers are, and add more only when the routine is easy.
How often should we post?
As often as you can sustain with quality, since consistency matters more than volume.
Do we need a video team?
Not at first. A phone, good light and a simple edit process are enough.
How do we measure success?
Choose a goal metric such as enquiries or sales, and compare content types against it.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
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