UGC · Updated
How to collect customer videos
Short answer
Ask for customer videos after the product has proved useful, make it easy to send one, say exactly what you want and ask permission to reuse it. Offer an incentive only if you disclose it where required. A short, specific request gets more usable clips than a general one.
What should the request say?
- Thank them and say why their view matters.
- Ask one specific question to answer in 15 seconds.
- Explain how and where you may use it.
- Make sending easy, such as a link or a reply to a message.
What if clips are rough?
Light edits, such as trimming and captions, help. A skill like Bold can turn a rough clip into a styled reel, but only with the customer's permission and without changing their words.
What are the cautions?
Disclose incentives, store consent and never imply a customer said something they did not.
Frequently asked questions
When should I ask?
After they have used the product.
Should I offer a reward?
If you do, disclose it as required.
How do I get consent?
Ask in writing and keep a record.
What length should I ask for?
A short answer to one question.
Can I edit their videos?
Only lightly, and not to change meaning.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
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