UGC · Updated
UGC on e-commerce product pages
Short answer
Customer and creator videos on a product page show the item in real use and can answer questions a photo cannot. Place a short video near the buy button, add captions, get permission to reuse and keep files light so the page stays fast. Only show real customer content as real.
Where should videos go?
- Near the main image or the buy button
- In a short gallery of customer clips
- On an FAQ-style section that answers a common question
How do you keep the page fast?
Compress videos, serve a poster image first and load video only when needed. See file size calculator. A 10-second reel from a skill such as Glass is small compared with long videos.
What must you be honest about?
Do not present paid or staged clips as unprompted customer reviews. Disclose where required, and have written permission.
Frequently asked questions
Does video help conversion?
It can help show the product, but results vary. Test it.
How long should a product video be?
Short enough to show one use clearly.
Do I need captions?
Yes, many people watch muted.
Can I use a customer's video?
Yes, with permission. Get the customer's agreement in writing before placing their video on your product page.
Will videos slow my page?
They can, so compress and load lazily.
Skills mentioned on this page
Glass
A premium 10-second reel: a glass ribbon behind you, frosted cards and glass scenes cut in.
All 4 skills for ₹999 · one-time, no subscription, no account needed
Buy all · ₹999- Pay once, keep it
- Instant download
- 7-day money-back if it won't run
Keep reading
Use cases
Video editing for e-commerce founders
ReadUGC
How to brief UGC creators
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How to become a UGC creator
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How to build a UGC portfolio
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