UGC · Updated
How to film a UGC video
Short answer
A good UGC video looks real but is carefully made. Use even light on your face, clear audio, steady vertical framing and a simple structure: hook, benefit, proof, call to action. Film in short takes so you can pick the best ones, and keep a natural, conversational delivery.
What is the basic setup?
- Stand facing a window or soft light
- Mount the phone at eye level
- Use an external or lavalier mic if you can, or record in a quiet room
- Keep the background tidy but real
What structure works?
Open with the problem or a surprising line, show the product doing the job, give one proof point, then one action. Keep each part to a sentence or two. A skill like Explainer can add captions and key points afterwards.
What mistakes ruin takes?
- Reading a script stiffly
- Too much movement
- Hard shadows on the face
- Noisy rooms
- Too many ideas in one video
Frequently asked questions
Should I film vertically?
Yes for most social and ad placements.
Do I need a ring light?
Not necessarily. Soft window light often works.
How long should a UGC clip be?
One clear idea. Many are short.
Should I say the brand name?
Follow the brief, and keep it natural.
How many takes should I film?
Several short ones, so you can pick the best.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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