UGC · Updated 14 Nov 2026

UGC pricing: how to quote a video

Short answer

Price UGC by what the brand gets, not just the filming time. Factor in your hours, how long and where they can use the video, number of edits, extra deliverables and rush work. This page gives a framework, not rates, because fair prices vary by market, niche and brand size.

What should a quote include?

Your hours: planning, filming, editing and revisions
Usage rights: where, how long and whether in paid ads
Number of videos and versions
Revision rounds included
Rush fee for short deadlines

Why does usage matter so much?

A video used on a product page is worth less to a brand than one used in paid ads for a year. Charge more for broader or longer usage, and state the term. Without terms, a client may assume unlimited use.

How do you keep quotes consistent?

Use a rate card with a base price per video plus add-ons. Use the same edit process each time, such as one skill like Layers for consistent captions and cuts, so time per video stays predictable.

Frequently asked questions

What is a fair UGC price?

It varies by market and usage, so we do not quote one. Use the framework and compare with creators in your niche.

Should I charge for revisions?

Include a set number, then charge for extra rounds.

Do I charge more for paid ad usage?

Usually yes, since the brand benefits more.

Should I ask for payment upfront?

Many creators take a deposit. Agree terms in writing.

How long should usage last?

State a term in the agreement, such as months or a year, and price accordingly.

Skills mentioned on this page

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