UGC · Updated
UGC editing checklist
Short answer
Before you deliver a UGC video, check cuts, captions, audio, framing, safe zones and export. Trim dead air, add accurate captions, balance sound, keep key content away from platform buttons and export in the format the brief asks. A repeatable checklist is how you keep quality steady across many videos.
What should you check on the cut?
- The first two seconds make the point
- No dead air or repeated takes
- Pace changes at least every few seconds
- The ending lands cleanly
What about captions and sound?
Proofread every caption, especially product names. Make sure speech is clearer than any music. Explainer and Layers can generate the cuts and captions, which you then review.
What about delivery?
Export vertical unless told otherwise, check the file plays, name files clearly and deliver everything the brief lists. See export settings for vertical video.
Frequently asked questions
How long should editing take?
It depends on the video. A fixed process makes it predictable.
Should I add music?
Only if the brief wants it, and keep speech clear.
Do I need captions?
Most briefs want them.
What file format do brands want?
Usually MP4, but follow the brief.
Should I deliver raw clips too?
Only if the brief asks for them.
Skills mentioned on this page
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
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Keep reading
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How to become a UGC creator
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How to build a UGC portfolio
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Pre-post checklist for short videos
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