Social media · Updated
How to run a video content audit
Short answer
A video content audit lists your published videos, tags each by topic, format and hook, records the main metric and finds patterns. You then decide what to repeat, fix or retire. Do it quarterly in one sitting, using a spreadsheet, and write down three changes to test next.
What are the steps?
- Export or list your last 20 to 50 videos.
- Tag topic, format, length and hook type.
- Add one main metric per video.
- Sort by the metric and look for patterns.
- Pick three changes to test.
What do you look for?
Topics that repeat success, hook types that hold viewers and lengths that work. You might find 10-second reels in a style such as Bold outperform longer clips for you.
What do you do with the results?
Repeat winners with new angles, fix the weak spots and stop formats that never perform.
Frequently asked questions
How often should I audit?
Quarterly is a good rhythm for most creators and small teams.
How many videos do I need?
Twenty or more gives enough data for patterns.
What tool do I need?
A spreadsheet is enough.
What do I do with old videos?
Keep most, and retitle or retire those that misrepresent you.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
All 4 skills for ₹999 · one-time, no subscription, no account needed
Buy all · ₹999- Pay once, keep it
- Instant download
- 7-day money-back if it won't run
Keep reading
Social media
How to plan a social media content calendar for video
ReadSocial media
How to repurpose content across social platforms
ReadFor creators
Copyright basics for video creators
ReadShort-form growth
Short video content ideas for experts
Read
More in social media or all 4 skills.