Social media · Updated
How to use social proof in video honestly
Short answer
Social proof in video means showing real customers, results or numbers so viewers trust you. Get written permission, use specific details instead of vague praise, label paid or incentivised content and never fake reviews or inflate figures. Honest proof builds more trust than polished but false claims.
What forms can it take?
- A customer's own words on camera
- A before-and-after with real results
- A number you can back up
- A screenshot with permission
How do you present it?
Show specifics on screen. Layers can place a chart or card on the number you say and makes before-and-after videos.
What must you avoid?
Fake testimonials, undisclosed incentives and results you cannot support.
Frequently asked questions
Do I need permission to show a customer testimonial?
Yes. Get written consent before using a customer's words, face or results.
Can I use numbers in a video?
Yes, if you can support them, and be clear about what they cover.
Do I need to disclose incentives?
Yes. Paid or rewarded testimonials should be disclosed under advertising rules.
What if a customer's result is unusual?
Say so, and avoid implying everyone gets the same outcome.
Skills mentioned on this page
Layers
A full motion-graphics edit from one plain clip: words behind your head, plates, charts and cards.
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