Social media · Updated
Video for lead generation: a simple funnel
Short answer
To generate leads with video, match each video to a stage: attention, trust and action. Short hooks bring people in, teaching clips build trust and a clear call to action invites the next step, such as a form or message. Track enquiries from each video and improve the weak stage.
What are the stages?
| Stage | Video type | Example |
|---|---|---|
| Attention | Short hook | A claim about a common problem |
| Trust | Teaching clip | One step that solves it |
| Action | Clear invitation | Ask them to message or sign up |
Which skills fit which stage?
Bold suits attention, Explainer suits teaching clips, and either can end on one call to action.
How do you measure?
Count enquiries by video and ask new leads where they found you.
Frequently asked questions
How many videos does a funnel need?
A few per stage is enough to start, and you improve from results.
Where should I put the link?
In the caption, bio or on-screen as the platform allows.
Should I gate content?
Only if the exchange is fair and clear.
How do I follow up?
Reply quickly and keep the message specific to what they asked.
Skills mentioned on this page
Bold
A 10-second reel where giant words slam in behind you and captions pop word by word.
Explainer
Turns a talking clip into a clear lesson with gold word-by-word captions and points on screen.
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