Social media · Updated
Social media video metrics that matter
Short answer
The video metrics most worth watching are retention, shares, saves, follows and the action that matters to you, such as clicks or enquiries. Raw view counts can mislead, because they say little about whether viewers valued the video. Compare against your own baseline, not other accounts.
Which metrics help?
- Retention: how much of the video people watch
- Shares and saves: signs of usefulness
- Follows from the video
- Clicks, enquiries or sales tied to the goal
Which metrics mislead?
Views alone and likes alone. A high view count with low retention means the hook worked but the content did not.
How do you use them?
Compare each video with your own average, tag by topic, and test changes such as a stronger opening from Bold. See how to analyse performance.
Frequently asked questions
What is the most important video metric?
It depends on your goal. Retention is a strong signal of content quality, and conversions matter for sales.
Are likes important?
They are a light signal. Shares, saves and conversions say more about value.
Should I compare with competitors?
Use them for ideas, not benchmarks, since audiences differ.
How often should I check metrics?
Weekly or biweekly across a batch of posts is enough.
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